Our Story

Our journey in eCommerce began back in 1999 when we made our first sale on eBay. Excited by the potential of online selling, we dove headfirst into the world of eCommerce. However, we quickly realized that finding profitable products to sell was no easy feat, and after facing numerous challenges, we reluctantly stepped away from the industry for a while.

In 2013, we decided to give eCommerce another shot, this time experimenting with private label products. Despite our best efforts, navigating the complexities of sourcing products and dealing with manufacturers proved to be a daunting task. After experiencing the difficulties firsthand, we knew that private label wasn’t the right fit for us.

It was a friend who introduced us to the concept of FBA wholesale in 2016, sparking our interest once again. Intrigued by the potential, we delved into research, only to discover that finding wholesalers and profitable products posed a new set of challenges.

Undeterred, we assembled a team to reach out to wholesalers, but the process was laborious and time-consuming. For every 200 companies contacted, only one would agree to let us sell their products. And once we gained access to their catalogs, the arduous task of identifying profitable products began.

Realizing the need for a more efficient solution, we decided to develop our own software in 2018. Drawing from our manual processes and experiences, we created a streamlined system to automate the process of finding wholesalers and scanning their catalogs for profitable products.

Today, our software has evolved into a powerful tool that not only simplifies the sourcing process but also enables us to scale our business rapidly. We’re continuously refining and improving our software to ensure that it meets the needs of sellers like us.

Now, we’re excited to share our streamlined system with a select few, allowing them to experience the same efficiency and success that we’ve achieved. At Wholesale Connection, we’re committed to empowering sellers and revolutionizing the way eCommerce businesses operate.